This next point is not as obvious as it first appears. How many deals could the infographic help close? This could have a big bearing on what gets illustrated, and how. Sales enablement: Often overlooked, infographics can be highly effective for reps to include in presentations or as standalone pieces of content to break up a more traditional sales pitch. If the infographic is conceived as providing that “top-of-the-funnel” information, it could point to a webinar or live event where buyers could learn more about a particular product or service. If that’s the case, you may need to think as much about the landing page that will market the infographic as the content itself, since it will be capturing business card-level information.Ĭustomer journey support: Infographics may be a good way to sum up research or other key trend information, and ideally they can drive customers and prospects to the next stage of their buyer journey. Lead generation: Some infographics require a download if they contain enough proprietary information that it would entice prospects and customers. As with any marketing initiative, the metrics should be defined as early as possible – and they should be clearer than any graphic elements that wind up in the infographic itself: If your company already publishes blog posts, ebooks, white papers and other content marketing collateral, an infographic might simply seem like an obvious addition to the mix. What’s lacking is some straightforward strategy that not only shows small and medium-sized businesses how they execute an infographic, but why. There is already plenty of advice online about what makes a compelling infographic or what elements should be featured. This may lead some sales teams to wonder what value their marketing department is generating, which in turn can make any future collaboration much more challenging. Unfortunately, there are scores of businesses who have put time, effort and money into creating infographics that lay abandoned (and largely unseen) by anyone. Or if you want even more infographic inspiration, subscribe to our newsletter for tips and trends right there in your inbox every week.If a picture is worth 1,000 words, shouldn’t a well-designed infographic be worth a lot more? Browse through our customer stories to see what cool infographic ideas other Infogram users have come up with. No design or coding skills are required.Ĭontent created by Infogram users has been viewed 1.5 billion times, so there's plenty of inspiration to choose from. Simply put, they will turn a large amount of information into easily digestible pieces of information, providing a quick overview and raising awareness about the topic.Īt Infogram, we've created an easy-to-use tool that helps anyone create beautiful data visualizations in minutes. Infographics can make even the most complex ideas stand out. Even if the content you want to convey is data-rich, visualizing the story will make it more interactive and easier to educate and inform your audience. They help you communicate your ideas in a concise, engaging, and visually compelling way. Since this dataviz format is visually unique and creative, it often grabs (and keeps) the viewer's attention. The best infographics usually combine elements such as text, images, icons, charts, diagrams, and even videos and present the information quickly and clearly. This interactive data visualization format has become incredibly popular over the last decade and has increased data literacy in fields such as: An infographic (or information graphic) is a visual representation of information, data, or knowledge.
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